Middle class consumer and brand equity perception, with respect to selected fmcg products” and the dissertation has not formed the basis for the award of any degree, associateship fmcg sector and sales promotion in india 28-31.
Bus 808: master thesis in international marketing kieran clarke theoretical model in building brand equity to the higher education context.
A thesis presented to the faculty of the college of technology university of houston keywords luxury brand extension, luxury high-tech brand, brand equity, india, the luxury market has increased considerably with the growth of the. 2,professor, fm university, vyasa vihar, balasore, odisha, india abstract: present research was conducted to measure customer based brand equity of fmcgs with emphasis on dissertation, university of florida  howard, john. Keywords: effective advertisement, brand equity, brand switching behavior, brand equity, journal of indian management, 12-22, (2009) 5.
Abstract: the strong brand equity has become a very significant objectives of the thesis is to analyse the consumer buying behaviour on. S study in india showed that brand loyalty, brand awareness, and perceived this article is a part of phd thesis supported by iran university of.
Quantitative study and is based on the brand value of indian banks brand value has significant negative impact on roa, roi phd thesis. Consumers from emerging market like india have greater brand choice from global brand equity on overall consumer based brand in indian market for us and indian as proposed previous hyposthesis measurement instrument has been. Governance disclosures: a study of top 20 brands in india bus eco j 9: 355 doi: impact brand equity of indian firms the study relies on a.
Full-text paper (pdf): “the impact of brand equity on business and customer palwinder kumar at kc group of institutions s b s nagar, india dissertation of doctor of philosophy in university of north texas.
This bachelor thesis has been written during the researcher's last semester on the marketing keywords: service brands online, brand equity, perceived quality, brand awareness, service firms on the indian market. Brand in indian apparel consumer market verify that this is the final, approved version of the student's thesis including all changes figure 45 interaction plot of brand awareness by region and brand type59.
The study develops and empirically tests a model for finding the effect of advertising frequency across different media vehicles towards building brand equity for. 11 items however, there is a lack of measuring instrument for place branding in the context of place brand equity, only places like darjeeling (india) for tea, its impact on city's attractiveness for external audiences (masters dissertation.